The Phrase "Relatively Homogeneous Collections of Prospective Buyers" Is Most

question 148

Multiple Choice

The phrase "relatively homogeneous collections of prospective buyers" is most descriptive of

• A)demographic clusters.
• B)organizational buyers.
• C)ultimate consumers.
• D)market segments.
• E)qualified prospects.

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Definitions:

Marginal Revenue

The additional income generated from the sale of one more unit of a product or service.

Marginal Cost

A rephrased definition: The expense incurred in the manufacture or production of an additional quantity of a product or service.

Price Discrimination

A pricing strategy where a company charges different prices to different groups of customers for the same product or service, based on factors other than production costs.

Producer Surplus

The difference between the amount producers are willing to accept for a good or service and the actual amount they receive in the market.