Based on the Marketing Program 3M Developed for Its Post-It

question 42

Multiple Choice

Based on the marketing program 3M developed for its Post-it Flag Highlighters and Post-it Flag Pens, one can conclude that

• A) the market segments for Post-it Flag Highlighters and Post-it Flag Pens are identical.
• B) the market segments for Post-it Flag Highlighters and Post-it Flag Pens are not realistic.
• C) the Post-it Flag Highlighters and Post-it Flag Pens are priced unreasonably for the target markets.
• D) the prices for 3M's Post-it Flag Highlighters and Post-it Flag Pens are set to maximize 3M's profits, not its distributors' profits.
• E) the promotion strategy is designed to increase awareness among potential users.

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Definitions:

Emphasizing

The act of giving particular importance or priority to a part of a message or piece of information.

De-emphasizing

A strategy used in communication to make certain information seem less important or prominent.

Preaching

The act of delivering a religious message or sermon, often based on scripture, to a group of people.

Courteous

Showing consideration, respect, and politeness in one's behavior and interactions with others.