Customer Relationship Management Refers to

question 240

Multiple Choice

Customer relationship management refers to

• A)the view that organizations should satisfy the needs of consumers in a way that provides for society's well-being.
• B)the process of identifying prospective buyers,understanding them intimately,and developing favorable long-term perceptions of the organization and its offerings so buyers will choose them in the marketplace.
• C)the idea that an organization should (1)strive to satisfy the needs of consumers (2)while also trying to achieve the organization's goals.
• D)the links an organization has to its individual customers,employees,suppliers,and other partners for their mutual long-term benefit.
• E)the cluster of benefits that an organization promises customers to satisfy their needs.

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Definitions:

Pseudostratified Ciliated Columnar Epithelium

A type of epithelium where cells of differing heights appear to be in layers (stratified) but are not, with cilia on the surface, commonly found lining the respiratory tract.

Simple Cuboidal Epithelium

A type of epithelium that consists of a single layer of cells that are roughly square-shaped in section and are involved in secretion, absorption, and filtration.

Stratified Squamous Epithelium

A type of epithelial tissue composed of several layers of flat cells, designed to protect underlying tissues.

Gap Junction

Small channel between cells that allows the passage of ions and small molecules between cells; provides means of intercellular communication.