Chobani Used All of the Following Tactics to Promote Its

question 192

Multiple Choice

Chobani used all of the following tactics to promote its Chobani Greek Yogurt EXCEPT:

• A)sponsored the Food Network's Rachel vs. Guy Kids Kick-Off TV show with its Chobani Champions Tubes.
• B)created a website to provide consumers with recipes that use Chobani Greek Yogur.
• C)sponsored the 2012 and 2014 U.S. Olympic Teams.
• D)used social networks like Facebook, Twitter, Pinterest, and Instagram.
• E)relied on word-of-mouth in its early years.

---

Definitions:

Economies of Scale

Cost advantages that enterprises obtain due to their scale of operation, with cost per unit of output generally decreasing with increasing scale.

Demand Curves

Visual diagrams that illustrate the connection between a product's price and the amount consumers are willing to buy.

MC = MR

An economic principle that firms reach the optimal level of production when marginal cost equals marginal revenue.

Downward-Sloping

Describes a curve or line on a graph that shows a decrease in a variable (e.g., price) leading to an increase in another variable (e.g., quantity demanded), typically observed in demand curves.