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In carrot-and-stick tactics for motivating workers,how can the carrot be made more attractive rather than enlarging the stick
Contractual Vertical Marketing Systems
Collaborative arrangements among channel members at different levels of the distribution process, coordinated through contracts to achieve greater efficiency.
Types
Categories or classifications that differentiate items, concepts, or entities based on shared characteristics or qualities.
Description
A detailed account or explanation that outlines the characteristics, features, or particulars of an object, situation, or subject.
Dual Distribution
The process of a product being distributed through two different channels within the same market, often used to reach different customer segments.
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