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How do people view goods in a market-pricing relationship?
Cognitive Representations
Mental models or representations of the world, including beliefs, perceptions, and memories.
Schemata
Cognitive structures that help individuals organize and interpret information based on prior knowledge and experiences.
Prototypes
Representative or ideal examples of a category or class that encapsulate the most characteristic features of that category.
Family Resemblance
Defining property of category membership.
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