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Misperceptions and cognitive biases typically arise out of __________________ as negotiators gather and process information.
Strategy Implementation
The execution of a strategic plan or the process of putting a newly chosen strategy into effect to achieve organizational goals.
Focused Cost Leadership
A strategy where a business aims to be the lowest cost producer in a specific niche or segment.
Competitive Advantage
The attributes that allow an organization to outperform its competitors, including cost structure, product offerings, brand reputation, and customer service.
Market Segment
A distinct group of customers within a broader market, defined by specific characteristics such as needs, preferences, or behaviors.
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