Examlex
Stereotyping and halo effects are examples of perceptual distortion by the anticipation of encountering certain attributes and qualities in another person.
True Fans
People who will buy anything you produce; they will wait in line for your products, drive for hours to attend one of your events, and preorder your next product without even knowing what it looks like.
Preorder
A commercial strategy allowing customers to place orders for an item before it is made available for sale, ensuring they receive the product as soon as it launches.
Guerrilla Marketing
An advertising strategy that uses unconventional, low-cost tactics to promote a product or service.
Small Businesses
Enterprises characterized by a small number of employees and relatively low volume of sales, often locally or independently owned and operated.
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