Examlex
Distributive bargaining strategies are the only strategies that are effective in interdependent situations.
Organizational Buyers
Entities such as businesses, governments, and institutions that purchase goods and services for organizational purposes.
Not-for-Profit Organizations
Organizations that operate for purposes other than making a profit, typically focusing on social, educational, charitable, or cultural objectives.
Institutional Buyers
Organizations or entities such as schools, hospitals, and governments that purchase goods or services in large quantities, often at negotiated prices.
Reseller Firm
A business that purchases products from manufacturers, wholesalers, or distributors and then sells them to the public or to other businesses.
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