Examlex
Total revenue minus total cost is equal to
External Attributions
The process of attributing the cause of behavior to situational factors outside a person.
Lowball Technique
A persuasive tactic in which an initially favorable offer is made, but then terms are changed to be less favorable once initial commitment is achieved.
Reciprocity Norm
A social norm that expects individuals to respond to each other in kind, favoring actions that have been beneficial to them.
Fact Sheet
A concise presentation of key information, data, and statistics on a specific subject, often arranged for quick reference.
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