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In competitive markets
Above The Fold
"Above the fold" refers to the portion of a webpage or document visible without scrolling, considered prime real estate for important content to catch the viewer's attention.
E-Mail Sales Messages
Marketing communications sent via email aiming to persuade recipients to purchase a product or service.
Netiquette
The set of etiquette guidelines for communicating on the internet respectfully and effectively.
Persuasion
The process of convincing someone to do or believe something through reasoning or the use of emotion.
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