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In competitive markets
Variability of Returns
The extent of fluctuation in the returns on an investment over a certain period of time, often used as a measure of investment risk.
Business-specific Risk
This is the risk associated with the unique factors impacting a specific company or industry, excluding broader market or economic risks.
Unsystematic Risk
The risk associated with a particular company or industry, which can be mitigated through diversification.
Diversification
The strategy of spreading investments among various financial assets to reduce risk.
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