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Qcue Is a Software-Based Dynamic Pricing Management Company That Has

question 36

Multiple Choice

Qcue is a software-based dynamic pricing management company that has developed software to assist professional and collegiate sports teams in increasing their ticket sales by practicing near-perfect price discrimination.Use the following excerpt from a Forbes article about the company to answer the following questions:
Dynamic pricing will become much more prevalent in both professional and collegiate sports over the next few years....In an industry where the demand across games tends to be dissimilar for a plethora of reasons-some predictable,yet some spurious-it only makes sense that the pricing of sports tickets should allow teams the ability to price their inventory in the most efficient way possible...."Accurately pricing tickets is a very difficult process," says Barry Kahn,the CEO of Qcue."In the initial stages,we had both technical and emotional barriers to overcome.We were changing the way things had been done for so many years,moving from pricing tickets 9 months out and keeping them static,to allowing the price to flex right up until the first pitch.That meant educating those in charge of ticketing operations as well as the fans." ...In 2009,Qcue had one client.In 2010,they were working with three teams.Today their roster includes 30+ teams across MLB,MLS,NHL and NBA.

-Another market that is well-known for this practice is the market for

Definitions:

Perceived Risk

The level of risk an individual believes is associated with a specific action or decision, affecting their behavior and choices.

Channel Richness

The ability of a communication channel to effectively convey information, including the extent to which it can handle multiple cues and facilitate rapid feedback.

Status Differences

Differences between persons of higher and lower ranks.

Communication Barriers

Any obstacle that prevents clear understanding and exchange of information between individuals or groups.