In the Research Paper "Personalized Dynamic Pricing of Limited Inventories

question 3

Multiple Choice

In the research paper "Personalized Dynamic Pricing of Limited Inventories" by Aydin and Ziya (2007) ,the authors note that
[I]mplementing personalization [with regard to pricing] to such a full extent may be impractical.
Instead,a seller may want to use a personalization strategy where there is an announced price and single discount level that can possibly be offered to a customer depending on the signal from the customer.
Source: G.Aydin and S.Ziya,"Personalized Dynamic Pricing of Limited Inventories," Operations Research 57,no.6 (November/December 2009) : 1523-1531.
An everyday example of this would be a discount on

• A) movie tickets when the customer signals that he or she is single.
• B) movie tickets when the customer signals that he or she is a student.
• C) Twilight movie tickets when the customer signals that he or she is a Twilight fan.
• D) Avengers movie tickets when the customer signals that he or she is a silent-film fan.
• E) concessions when the customer signals that he or she is on a diet.

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Definitions:

Persuasion

The process of influencing someone's beliefs, attitudes, or behaviors through argument, reasoning, or appeal.

Gas Mileage

A measure of how many miles a vehicle can travel on one gallon of fuel; also known as fuel efficiency.

Compelling Evidence

Information or facts that are convincing and strongly support a particular argument or conclusion.

Central Route

A persuasion path in the elaboration likelihood model that involves thorough processing of information and strong arguments, leading to lasting attitude change.