The Local Coffee Shop,Latté Café,has a Frequent-Buyer Program That Offers

question 51

Multiple Choice

The local coffee shop,Latté Café,has a frequent-buyer program that offers a 5 percent discount to customers who "like" its business page on Facebook.This allows the firm to price discriminate because

• A) everyone will now know where to go for the best coffee in town.
• B) increasing its customer base lowers prices for all consumers.
• C) customers who are sensitive to price will take the time to go to the website.
• D) only java-obsessed customers are eligible for the discount.
• E) price-conscious customers are usually unwilling to sign up for discounts.

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Definitions:

Conduct Google

Conduct Google traditionally means performing searches using the Google search engine to find specific information or resources online.

Locate Data

The act of finding specific information or datasets within a larger pool of data.

Manage Information

The process of organizing, storing, and retrieving data and information efficiently.

Selecting Channel

The act of choosing the most effective way or medium to communicate or disseminate information to a target audience.