Brand Labels and Packaging Can Convey Status or Quality,even If

question 80

Multiple Choice

Brand labels and packaging can convey status or quality,even if there is little to no physical difference in two competing products.If we are to assume that consumers are rational decision makers,this indicates that brand labels and packaging create additional ________ for a buyer.

• A) envy
• B) loyalty
• C) wealth
• D) value
• E) substitutes

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Definitions:

Geodemographic Segmentation

A market research technique that categorizes consumers based on geographic location and demographic information.

Demographic

Pertains to specific characteristics of populations, such as age, gender, income level, and education, which are used for marketing and social research.

Benefit Basis

The underlying advantages or favorable aspects upon which decisions or actions are based.

Occasion

A specific time or event for which a particular activity is suited or at which it takes place.