The following table shows Alexi's preference ranking for different brands of jeans for 2011 and 2012.His preferences are ranked from 1 to 4,where 4 is his most-preferred brand and 1 is his least-preferred brand.In 2011,1,439 of the 28,000 men attending Alexi's college owned a pair of Joe's Jeans.In 2012,a survey showed that 9,421 of the 28,560 men attending Alexi's college owned a pair of Joe's Jeans.Based on this information,the change in Alexi's preference ranking for Joe's Jeans from 2011 to 2012 can be best explained by the ________ effect.
Definitions:
Conceptual Map
A visual representation that organizes and illustrates the relationships between different concepts.
Competitive Map
A visual or analytical tool used to identify and understand the competitive landscape, including competitors' strengths, weaknesses, market positions, and strategies.
Marketing Map
A strategic tool used to visually outline the different stages, strategies, and stakeholders involved in marketing a product or service.
Positioning Map
A visual tool used in marketing to place products or brands on a graph relative to their competition based on dimensions such as price and quality.
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