Examlex
Use the following table to answer the following questions:
-What is the value that belongs in cell F3?
Consumer Purchase Decision
The process that consumers go through in identifying and evaluating options before making a buying choice.
Information Search
The process by which individuals seek and gather information from various sources to make an informed decision.
Consumer Purchase Decision
The mental and emotional process leading up to a consumer's act of buying a product, encompassing need recognition, search for information, evaluation of alternatives, and the final acquisition.
Choices
Options available to individuals or organizations from which a decision can be made.
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