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Umberto gets 20 utils from consuming guacamole and 15 utils from consuming salsa; Fabian gets 30 utils from the same guacamole and 15 utils from salsa.Given this information,a researcher can conclude that
Behavioral Tendencies
Patterns or predispositions in individuals' behavior, often influenced by psychological factors.
Consumer's Values
The guiding principles or standards of behavior that influence the choices and actions of individuals as consumers.
Decision-making
The cognitive process of selecting a course of action from among multiple alternatives.
Decision Significance
The importance or impact of a decision in terms of outcomes or consequences.
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