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Graphically,total utility can be determined by the amount of
Subliminal Perception
The process by which information is processed by the brain without conscious awareness.
Subliminal Messages
Messages that are presented below the threshold of conscious awareness, which are said to influence behavior or decision-making.
Perceptual Constancy
The psychological phenomenon by which our perception of objects remains relatively constant despite changes in viewing conditions, such as lighting or angle.
Motivation
Refers to the processes that initiate, guide, and maintain goal-oriented behaviors.
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