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A Bank Sends Out a Notice That as a Result

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Essay

A bank sends out a notice that as a result of a customer survey,the long-standing policy of the bank will change from "one monthly fee" to cover the usual customer banking activities,to a "fee for service," so that each individual service is charged a separate fee.The bank claims that the average amount of fees per customer will decrease.Many customers (almost all who didn't complete the survey)now complain in favor of the "one monthly fee" by saying "that's the way we've always had it." What behavioral economics concept would describe the complaining customers' behavior?

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Definitions:

Organization's Strategy

A plan of action designed by an entity to achieve a long-term or overall aim and secure a competitive position in the market.

Level of Involvement

The degree or extent to which individuals or groups are engaged in a process, project, or decision.

Acquisition

Acquisition refers to the process of acquiring control of one company by another, either through purchase or merger.

Auto Parts

Components and accessories used in the manufacturing and maintenance of automobiles.

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