A Market Researcher Wants to Test the Effectiveness of Three

question 11

Multiple Choice

A market researcher wants to test the effectiveness of three different types of advertisement.Participants will respond to many examples of each type of advertisement so that the researcher can determine each person's preference.What type of design is this researcher using?

• A)replicated repeated measures design
• B)partial repeated measures design
• C)incomplete repeated measures design
• D)complete repeated measures design

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Definitions:

Compromise

Process by which preferred alternatives are sacrificed because they are inaccessible.

Gottfredson's

Refers to a theory of career development proposed by Linda Gottfredson, which emphasizes the process of circumscription and compromise in career choice.

Holland's

Refers to Holland's Theory, emphasizing the alignment between personal interests, capabilities, and the characteristics of professional environments.

Bandura's

Refers to the psychological theory emphasizing the importance of belief in one’s own abilities, developed by Albert Bandura, focusing on the power of self-belief in achieving personal goals.