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Studied Changes in the Values and Goals of College Freshman

question 9

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studied changes in the values and goals of college freshman from 1966 to the present.They drew random samples from each year's incoming class.Which survey research design did these researchers use?


Definitions:

Consumption Effects

The impact of consumer behavior on the economy, environment, and society, including both positive and negative consequences.

Product Cannibalization

A situation where a new product significantly reduces the sales or market share of the company's existing products.

Media Promotion

The use of various media channels, such as TV, radio, the internet, and social media, to advertise and promote a product, service, or brand to a wide audience.

Functionally Different

Describes products, services, or roles that serve different purposes or functions, catering to various needs or preferences.

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