A Researcher Finds a Correlation of

question 5

Multiple Choice

A researcher finds a correlation of +.90 between two variables.Assuming the correlation coefficient was calculated correctly,which of the following is definitely not true?

• A)As values on one measure increase,values on the other measure decrease.
• B)Ability to make predictions for these variables is good.
• C)A third variable may be present that explains the correlation.
• D)The variables may be causally relateD.

Understand the role of intrinsic and extrinsic benefits in persuasive communication.

Grasp the different persuasive techniques used in sales and marketing.

Understand the general principles of crafting persuasive business and sales messages.

Identify the role of emotional and rational appeals in sales messages.

---

Definitions:

Avoidance Behavior

Actions taken to prevent or evade a negative or undesirable outcome or stimulus.

Escape Behavior

A response designed to avoid an unpleasant situation or outcome, often seen in the context of avoiding negative reinforcement.

Two-Factor Theory

A psychological theory that proposes emotions are based on physiological arousal and cognitive labeling of that arousal.

Contingency Theory

Contingency Theory is a behavioral theory that suggests the effectiveness of leadership or decision-making strategies is contingent upon the context and situation.