Identify Two Reasons Why It Is Important to Go to the Original

question 18

Essay

Identify two reasons why it is important to go to the original source (i.e. ,the research report)when evaluating a media report of research.

---

Definitions:

Head-to-head Positioning

A marketing strategy where a company directly competes with another by offering products or services that directly target the competitor’s customer base.

Product Attributes

Characteristics that define and differentiate a product, including quality, design, features, brand name, and packaging.

Target Market

A specific group of potential customers at whom a company aims its products or services.

Head-to-head Positioning

A marketing strategy where a company positions its products to directly compete with rival products in the market.