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What are the three central issues that should be considered when beginning to think about obtaining investment capital?
Norms
Shared beliefs or standards of acceptable behavior within a group or society.
Worst-case Scenario
The most severe or unfavorable outcome that may happen in a given situation.
Performance Norms
Standards and expectations set within a group or organization that dictate the level of performance and behavior of its members.
Cohesiveness
The degree to which members of a group or team are united and motivated to achieve common goals.
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