Examlex
The service delivery system is the basis for a franchise venture's competitive advantage.
Advertising
The practice of promoting products or services through various media to attract consumer interest.
Personal Selling
A direct marketing approach where sales are achieved through personalized interaction and persuasion by the salesperson towards the potential buyer.
Very Persuasive
Highly effective in influencing or convincing others to act or believe in a certain way.
Seller Involvement
The degree to which a seller engages with and supports the buyer before, during, and after a sale.
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