A Fragmented or Emerging Industry Is One in Which There

question 4

True/False

A fragmented or emerging industry is one in which there are no information or knowledge gaps and one where competition is not profitable.

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Definitions:

Geographic Segmentation

A marketing strategy that divides potential customers or markets into groups based on their geographic location, such as by country, region, or city.

Demographic Segmentation

Dividing a market into segments based on demographic factors like age, gender, income, education, or ethnicity, to target specific groups more effectively.

Retail Customers

are individuals who purchase goods or services for personal use from retail stores or outlets.

Occasion Segmentation

The process of dividing the market into groups according to when consumers buy or use a product based on specific occasions or circumstances.