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The Rand Formula makes the payment of union dues voluntary for members.
Adoption Process
The stages through which an individual or organization goes when deciding to accept and use a new product, service, or idea.
Gaining Awareness
The initial step in a product or brand's life, focusing on making potential customers aware of its existence through various marketing efforts.
Early Adopters
Consumers who are among the first to purchase and use new products or technologies, often helping to spread word-of-mouth information.
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