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Stock Ownership Plans

question 12

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Stock ownership plans:


Definitions:

Fear-Arousing

A communication strategy designed to elicit fear in order to influence attitudes or behaviors.

Cognitive Dissonance

The mental discomfort experienced by an individual who holds two or more contradictory beliefs, values, or ideas at the same time.

Attitude Change

The process in which an individual's feelings, beliefs, or behavioral intentions toward an object, person, or situation are modified.

Persuasive Message

A message intended to change the attitudes, beliefs, or behaviors of the receiver through argumentation or appeal.

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