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Balanced scorecards are widely used in both the public and private sector.
Demographic Information
Data related to the statistical characteristics of populations, such as age, race, gender, income, etc., often used in marketing and planning.
Secondary Data
Information that has already been collected and analyzed by other sources, such as reports, studies, and databases, used for research or decision-making purposes.
Primary Data
Original data collected firsthand for a specific research purpose through surveys, interviews, or experiments.
Syndicated Data
Data collected by market research firms that is sold to multiple companies, often used for market analysis and benchmarking.
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