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Conformity to peer pressure
Psychological Researchers
Individuals who conduct scientific studies aimed at understanding human behavior and mental processes.
Random Assignment
A method used in experiments to evenly distribute subjects into different groups, ensuring that each group has a similar composition before the experiment begins.
Experimental Group
In research, a group of subjects who receive the treatment or variable being tested, contrasted with a control group.
Control Group
In experimental research, the group of participants that does not receive the experimental treatment, used as a benchmark to measure the effects of the treatment.
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