The Apollo Project, a Joint Venture of Nielsen and Arbitron

question 2

Multiple Choice

The Apollo project, a joint venture of Nielsen and Arbitron, found that people exposed for several months of advertising for mid to large brands responded by ____________.

• A) Buying 5 to 8 percent less of the advertised brands than before the ads were run
• B) Buying the same amount as before being exposed to the advertising messages
• C) Buying 5 to 8 percent more of the advertised products than before the ads were run
• D) Buying more of the non-advertised brands than before the ads were run
• E) None of the above

Recognize the role of ions and electrolytes in biological systems.

Understand the basic structure and properties of molecules.

Comprehend the concept and types of intermolecular forces.

Identify substances that can conduct electricity in solution and their significance.