Most Marketing Plan Budgets Are Created and Maintained by the Use

question 70

Multiple Choice

Most marketing plan budgets are created and maintained by the use of ______________ that provide formulaic capabilities to perform scenario analysis on a variety of contingencies and see the impact on the budget.

• A) Custom software
• B) CRM software
• C) Excel spreadsheets
• D) Any of the above
• E) None of the above

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Definitions:

Spontaneous

Occurring without premeditation or external stimulus, often marked by a natural, unplanned flow.

Ecological Systems Theory

A theory proposed by Urie Bronfenbrenner, suggesting that human development is influenced by different kinds of environmental systems ranging from the immediate family and school settings to broader community and society levels.

Microsystem

Microsystem refers to the closest layer of the social environments in an individual's life, such as family and school, and the interactions within these settings.

Intrapychic Conflict

An internal struggle arising from opposing demands or impulses within an individual's mind.