A Marketing Audit May Be Needed in Any of the Following

question 30

Multiple Choice

A marketing audit may be needed in any of the following situations except ____________.

• A) The firm is about to undergo a major rebranding initiative.
• B) Evidence exists of significant marketing inefficiencies and poor ROMI and other metrics
• C) A new creative agency is coming onboard.
• D) A recent change has occurred in top management.
• E) A routine basis

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Definitions:

Balance Theory

A psychological theory suggesting how people develop their relationships with others and objects in their environment based on cognitive consistency among triads of elements.

Unit Relation

The interconnectedness or interaction between different components or elements within a system.

Sentiment Relation

The association and connection between feelings or attitudes and how they influence behaviors or perceptions.

Multi-Attribute Models

Psychological models used to understand and predict consumers' attitudes and behaviors by analyzing multiple dimensions or attributes of a product or service.