When the Management Team Say That They Need to Get

question 57

Multiple Choice

When the management team say that they need to get the biggest bang for the buck, they mean _______.

• A) Marketing should get the most dollars allocated to it
• B) Every dollar should be allocated to the programs that have the best returns irrespective of where they fall
• C) Marketing need not worry about ROI
• D) All advertising programs need to be very eye catching
• E) All of the above

---

Definitions:

Mass Media

Refers to diversified collections of media technologies that reach a large audience via mass communication.

Impersonal Audience

A broad, undifferentiated group of people to whom communication is directed, without a personal connection or identification.

Information

Data that has been processed or presented in a format that is understandable and useful to the recipient.

Interacting

The act of communicating or engaging in action with others, often leading to an exchange of information or influence.