If a Low Risk Marketing Program Has a Return on Marketing

question 64

Multiple Choice

If a low risk marketing program has a return on marketing investment (ROMI) of 4.0, this means that any marketing program must generate at a minimum $4.00 in revenue for every _____ in marketing expenditure.

• A) $1.00
• B) $10
• C) $100
• D) $1,000
• E) None of the above

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Definitions:

Conviction

A formal declaration that someone is guilty of a criminal offense, made by the verdict of a jury or the decision of a judge in a court of law.

Competition Act

Legislation designed to promote or maintain market competition by regulating anti-competitive conduct among companies.

District Court

A type of court existing in various jurisdictions, typically with general jurisdiction over civil and criminal cases in a specific geographic area.

Province

A territorial division within a country, often with its own local government.