A ______________________ Is the Advantageous Outcome from the Advantage Found

question 52

Multiple Choice

A ______________________ is the advantageous outcome from the advantage found in the product feature.

• A) Need
• B) Brand
• C) Trust
• D) Benefit
• E) Want

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Definitions:

Amygdala

A brain structure that is part of the limbic system and plays a role in emotion, especially fear and anger.

Prefrontal Cortex

The part of the brain located in the front of the frontal lobe, involved in complex cognitive behavior, decision making, and moderating social behaviour.

Emotionally Arousing

Describes situations, events, or stimuli that provoke strong emotional responses, ranging from excitement and joy to fear and anger.

Prefrontal Cortex

A region of the brain associated with decision making, social behavior, personality, and cognitive planning.