____________ Describes the Level of Competing Messages on a Medium

question 90

Multiple Choice

____________ describes the level of competing messages on a medium.

• A) Reach
• B) Frequency
• C) Clutter
• D) Shelf life
• E) Impressions

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Definitions:

Marginal Utility

The extra pleasure or advantage gained from using an additional unit of a product or service.

Dozen Oysters

A quantity of twelve oysters, often used as a standard unit of sale in seafood markets.

Total Utility

The total satisfaction received from consuming a particular amount of goods or services.

Beers

Alcoholic beverages made from yeast-fermented malt flavored with hops.