When Advertising Gets Beyond a Certain Ad Spending Level and Diminishing

question 76

Multiple Choice

When advertising gets beyond a certain ad spending level and diminishing returns set in this is called _____________.

• A)Positioning
• B)Advertising response function
• C)Guarantee of desire
• D)Advertising wearout
• E)Maximum reach

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Definitions:

Jane Addams

An American social reformer and pacifist, co-founder of Hull House in Chicago, and leader in women's suffrage and world peace, who was awarded the Nobel Peace Prize in 1931.

Female Suffrage

The right of women to vote in elections; a significant issue in the women's rights movement.

Humanizing Impact

The effect of making something more humane or considerate towards human welfare and dignity.

Lochner V. New York

A landmark U.S. Supreme Court case in 1905 that struck down a New York law setting limits on working hours, marking a significant moment in the relationship between labor laws and governmental regulation.