Apple Has Run a Series of Humorous Ads on Television

question 65

Multiple Choice

Apple has run a series of humorous ads on television in which two guys stand side by side and sling barbs back and forth about features of the Mac versus the PC.This is an example of __________________________.

• A) Pioneering advertising
• B) Competitive advertising
• C) Institutional advertising
• D) Comparative advertising
• E) Sales promotion

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Definitions:

Civil Servants

Employees of the government who are appointed or hired to implement public policy and provide services to the public.

Policy Advocates

Individuals or groups that actively seek to influence or change policies in alignment with specific goals or interests.

Non-Incumbent

An individual or party who is not currently holding or occupying a particular office or position, especially in the context of elections.

Name Recognition

The degree to which a person's or brand’s name is familiar to the public.