Internet and Direct Mail Are Useful Because __________________________________

question 33

Multiple Choice

Internet and direct mail are useful because __________________________________.

• A) They are high involvement
• B) They appeal to multiple senses
• C) They can target specific markets
• D) They use traditional media
• E) All of the above are good reasons to use Internet or direct mail.

---

Definitions:

Guidelines

A set of recommendations or instructions intended to advise or direct actions in specific situations or processes.

Purpose of Communication

Refers to the intent behind exchanging information, which can range from sharing ideas, expressing feelings, influencing others, to achieving goals effectively.

You Attitude

A communication approach focused on addressing the needs, interests, and perspectives of the audience.

Sender

The individual, group, or organization that initiates the communication process by conveying a message to the receiver.