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The Function of _________________ Occurs Within a Channel to Better

question 54

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The function of _________________ occurs within a channel to better match quantities needed to space constraints and inventory turnover requirements.


Definitions:

Product Differentiation

A marketing strategy that involves distinguishing a product or service from others in the market to make it more attractive to a particular target market.

Pull Phase

A stage in supply chain management where production and distribution are driven by actual demand rather than forecasted demand.

Postponement

A strategy of delaying the final production or distribution of a product until customer orders are received to reduce inventory costs and increase customization.

Product Differentiation

The process of distinguishing a product or service from others, to make it more attractive to a particular target market.

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