Geoff Works at an Aspen Ski Shop

question 47

Multiple Choice

Geoff works at an Aspen ski shop.He has just gotten a shipment of new snowboards and realizes that the company has priced its snowboards higher than the rest of the boards in Geoff's shop.Since Geoff took a marketing class in college, he knows that the company is using ______________.

• A) Product line pricing
• B) Captive pricing
• C) Price bundling
• D) Reference pricing
• E) Prestige pricing

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Definitions:

Boycott

A protest strategy where individuals or groups refuse to buy, use, or engage with products, services, or companies to express disapproval or force change.

Sexism

Discrimination against members of either sex but primarily affecting women.

Social Audit

A formal review of a company's endeavors, structures, and procedures to evaluate its impact on social, ethical, and environmental issues.