When One Says That a Firm Is Customer Centric, It

question 103

Multiple Choice

When one says that a firm is customer centric, it implies that the company _________.

• A) Does marketing research on all the market segments and creates ads that focus on individual market segments
• B) Develops products and services that sell well in both large and small markets including some international markets
• C) Places the customer at the center of everything that takes place both inside and outside the firm
• D) Places the employee and the customer at the top of the organization chart
• E) None of the above

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Definitions:

Petty Cash Fund

A small amount of cash on hand used for minor, incidental expenses within a business or organization.

Small Purchases

Transactions involving the procurement of goods or services with relatively low financial value.

Office

A room or set of rooms designated for the administrative or professional activities of a business, organization, or individual.

Family Medical Leave Act

U.S. federal law that entitles eligible employees to unpaid, job-protected leave for specified family and medical reasons.