Once a Customer Begins to Have a Positive Experience with a Service

question 106

Multiple Choice

Once a customer begins to have a positive experience with a service provider and build a relationship with the firm, _______________.

• A) Customer loyalty tends to be less than for products
• B) Customer loyalty tends to be greater for services than for products
• C) Customer loyalty is the same between services and products
• D) Customer loyalty is an upward sloping curve that accelerates as it hits the zone of indifference
• E) None of the above

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Definitions:

Gesell Assessment

A developmental assessment tool used to observe and gauge the developmental progress of infants and young children.

Motor

Related to movement or the mechanism that drives movement.

Neural Networks

Computational models designed to simulate the behavior of biological neural networks, used in artificial intelligence for pattern recognition, decision-making, and learning processes.

Brain Imaging

A technique used to visualize the structure or function of the brain through various methods, including MRI and CT scans.