Gap 4 Relates to Customer Expectation Management Through Marketing Communications

question 38

Essay

Gap 4 relates to customer expectation management through marketing communications.How do the messages that managers send out affect the expectations of the customer?

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Definitions:

Single-parent Households

Family units consisting of one parent living with their children, managing the roles of both mother and father.

Postindustrial Societies

Societies characterized by an economy that has transitioned from a focus on manufacturing and industry to one emphasizing services and information.

Matrilocal Residence

A residence pattern in which a married couple lives in the wife's mother's place of residence.

Marriage Compensation

A form of payment or gift given to the bride's family by the groom's family before, during, or after the wedding in certain cultures as part of marriage arrangements.