Success or Failure of a New Product Is Determined Primarily

question 18

True/False

Success or failure of a new product is determined primarily by the actions of the company.Making bad decisions by not identifying the value proposition, designing and building a product that fails to meet customer expectations and incorrectly pricing the product are all factors that increase the likelihood of new product failures.

---

Definitions:

Ointment

A semi-solid preparation applied topically to the skin or mucous membranes for therapeutic reasons.

Parenteral

Any medical therapy administered in a way other than through the digestive system, commonly including injections through intravenous, intramuscular, or subcutaneous methods.

Enema

A procedure in which liquid or gas is injected into the rectum to expel its contents or to introduce drugs or permit X-ray imaging.

Prescription

A written order from a healthcare professional authorizing a patient to be provided a medicine or treatment.