In the B2B Market, Test Marketing Is ________

question 56

Multiple Choice

In the B2B market, test marketing is ________.

• A) Identical to the B2C market
• B) Smaller in scope and involve fewer individuals and companies
• C) Larger in scope and involve more individuals and companies
• D) Extremely different than B2C because of the magnetic variance of the enterprises
• E) None of the above

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Definitions:

Overhead

All manufacturing costs that cannot be directly traced to a product. Overhead includes indirect labor and materials, plant depreciation, insurance and property taxes, plant management salaries, and so forth. See Indirect Cost Pool.

Direct Labor

The workforce involved in the hands-on manufacturing of goods or provision of services.

Variable Factory Overhead

Expenses that fluctuate with the level of production output, such as utilities or materials used in the manufacturing process.

Fixed Manufacturing Overhead

Consists of the costs that do not vary with the level of production, such as rent, property taxes, and salaries of permanent employees in a manufacturing facility.