In the Product Adoption Process Consumers Move Through Five Stages

question 73

True/False

In the product adoption process consumers move through five stages that can be described as awareness, interest, desire, trial and rejection.

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Definitions:

Sensors

Devices or instruments that detect and respond to some type of input from the physical environment, such as light, heat, motion, moisture, pressure, or any one of a great number of other environmental phenomena.

Sympathetic Nervous System

Part of the autonomic nervous system that prepares the body for physical activity and is often referred to as the "fight or flight" system.

Central

Central refers to something that is of primary importance or located at the middle or core of something.

Somatic

Relating to or affecting the body, especially as distinguished from the mind or consciousness.